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The Serious Games Initiative is focused on uses for games in exploring management and leadership challenges facing the public sector. Part of its overall charter is to help forge productive links between the electronic game industry and projects involving the use of games in education, training, health, and public policy.


Congratulations to Square Enix on SG Lab

Posted by Tim Holt on 06-03-23

Congratulations to Square Enix on SG Lab. SG Lab is the new joint subsidiary between one of the game industry's top publishers and textbook publisher Gakken. The partnership marks the entry of the first major Japanese publishers to officially enter the serious games industry.

During the press conference, Square Enix president Yoichi Wada explained that the serious-games market is a great business opportunity because of its potential audience, which would cover both genders and range from children to seniors. -- Hirohiko Niizumi, GameSpot

We here at the Serious Games Initiative are excited about not only the core story of this new venture for Square Enix but also their adoption of the serious games phrasing to describe this foray. It's one thing to see the press rally around the term – but when one the industry's leading companies joins in then it's time to pop the champagne. We've had a successful week here at The Game Developer's Conference and this just makes for an incredible ending.