Some of what we do...
Posted by Ben Sawyer on 06-05-23One of the big roles the Initiative has played in building out the serious games field is by obtaining press coverage for the field. Here are three recent articles the Initiative helped bring about...
We've orchestrated some big hits lately...
USA Today
http://www.usatoday.com/tech/gaming/2006-05-19-serious-games_x.htm
LA Times
http://www.latimes.com/technology/consumer/gamers/la-he-game15may15,1,1867483.story?coll=la-business-games
SF Chronicle
http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2006/05/22/BUG7BIU4EE1.DTL
In some cases we are able to obtain this press just by helping support general journalist inquiries in the field. In a few cases including some of the above this comes about from our pro-active efforts in PR.
PR is critical for an emerging field such as Serious Games because it helps generate feedback to the project in the form of inquiries for involvement. Be it from a potential customer, to a possible collaborator, etc. articles like these draw in more community members who suddenly find a means to produce something they always wanted to do. Often we get emails as a result of stories like these which begin "I always wanted to do this but didn't know there was really a vibrant movement for it..."