Interview with authors of Changing the Game: How Video Games are Transforming the Business World
Dave Edery and Ethan Mollick authors of Changing the Game gave an indepth interview with UK Based game development magazine Develop. Catch the entire interview at: http://www.developmag.com/interviews/300/Games-for-everyone
Choice part: "Is there money in all this?
David: We wouldn’t have written the book if there wasn’t. Consider the following: spending on corporate training exceeded $46 billion in 2006 in the U.S. alone. Advertising spending exceeded $270 billion in the U.S. alone. As much as we in the video game industry like to crow about how quickly we’ve grown and how big we’ve become, our numbers don’t hold a candle to these numbers."